The world of digital agencies is full of myths, usually divorced from reality: “Fred sold out for 15 times EBITDA.” “Erica is making 49% net profit.” “Jo is doing £5m revenue with 22 people.” I get how these stories are … [Read more...]
The Customer is Still King: Customer Experience in 2023
'The customer is king.' Many agencies pay lip service to this mantra, but do they follow through with actions? In the words of Benjamin Franklin: "Well done is better than well said." Why? Because customer experience overtook price … [Read more...]
How Can a Mastermind Group Accelerate Your Agency Growth?
'Mastermind Group' is a phrase being bandied around so loosely that it risks losing all sense of its original meaning. What is a Mastermind Group? The phrase alludes to an alliance of some kind that meets for a specific purpose … [Read more...]
What Are The Five Obsessions of Every Agency Owner?
I have worked with some 500 agencies over the past three years and have asked the same basic questions using an exercise with Post-Its. The exercise is called Objectives, Barriers and Enablers. The three questions are: What are your … [Read more...]
Why Standard Management Consultants Don’t Help Digital Agencies
A lot of digital agency owners talk to me about their experiences with non-executive directors, management and business consultants and coaches. I am afraid that their customer experience is often a little underwhelming. Typical … [Read more...]
Do Digital Agencies Get Value from Their Consultants?
So, imagine the situation. Five budding agency entrepreneurs come together and decide to look for a new business venture. Maybe some have sold their agencies. Maybe some got stuck and simply got rid of their agencies, who … [Read more...]
Conversations With Agencies
Me Hi there, I‘ve got a client that I might like to refer to you. Agency Excellent. Tell me more… we love a good referral. Do you want a bung, sorry I mean some commission? Me No referral fee is required. To answer your … [Read more...]
Business Principles Taken From Improvisational Comedy
I was recently introduced to the three core principles of improv (or improvisational comedy) and they really resonated with how I do business. And my approach to life. These are too good to keep to myself. They are: Say “yes, … [Read more...]
What Factors Are Holding Back Your Agency Business?
In this interview Robert Craven highlights some of the barriers to creating a successful agency. Many thanks to Matt Dyment of Entourage for hosting and putting together some excellent questions. Join our network of digital agency … [Read more...]
My Ology
I am not a great fan of finite numbered lists, Five Dysfunctions, Six Thinking Habits, Seven Habits of Highly Effective, and so on. However, trying to summarise my approach to helping businesses I found that I had created a list. A list … [Read more...]
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