GYDA Initiative

In 2015 Robert Craven launched Grow Your Digital Agency. The book quickly become the number one resource for Digital Agency Owners wanting to grow their business. Three years later, with agency owners calling for more, the GYDA Initiative is launched…


GYDA Initiative

The GYDA initiative is a team of digital agency experts, lead by Robert Craven, all working together in the number one resource for digital agencies. Tasked to create change & agitate growth in your agency and your life.


Join a community, read a blog, learn through courses, download resources, talk to an expert.


This unique resource includes books, articles, whitepaper, workbooks, programs and an online community of digital agency owners. The initiative is tasked with one goal…  supporting digital agency owners in their businesses and their personal lives.


Build the company you want to run…

Run the agency you want to lead…

Lead the life you want to live.


Visit and start the conversation today.




This book provides a framework for all agencies wanting to grow their business, in an easily digestible format.”

Raja Saggi, Head of B2B Marketing, Google UK


Free from business nonsense and to the point, this book offers you tools, tips and techniques to answer the basic questions:

  • Where are you now?
  • Where are you going?
  • How are you going to get there?


Based on working with successful marketing and digital agencies, Grow Your Digital Agency gets to the heart of what it takes to create a sustainable and profitable digital agency. You will come away knowing how to:

  • Create a profitable, deliverable strategy for the agency
  • Identify and win better clients
  • Lead the team you work with
  • Run the business you’ve always wanted to run


Click to buy your copy of Grow Your Digital Agency.



Need more convincing?


“I wish I’d read something like this at my first digital agency – Robert has managed to explain a lot of thinking (…and doing) into this book. Good, simple advice – yet really quite sophisticated at the same time!

Define your strategy – then get the right people on-board to deliver to it – never base your strategy on the people you already have. I’ve learnt this the hard way – luckily you just need to read this book!”

David Coe, Chief Executive Officer [CEO]oe:gen limited


“As a ‘Strategist’ who’s built two agencies through two of the inflection points Robert suggests, I think this book is crammed full of great advice and everyone should ‘score their business’ as Robert suggests AND use the Profit Improvement Checklist as well as consider a price increase.”

David Gilroy, Conscious Solutions Limited


Grow Your Digital Agency breaks down exactly what you need to do to get the growth you want. If you follow the step by step guidance in this highly practical book then your success will be guaranteed.”

Simon Hazeldine, International Speaker, Author, Neuro-Sell: How Neuroscience Can Power Your Sales Success


“Some good practical tips. Owners of digital agencies are as varied as the agencies themselves, and there’s something for everyone.  The dashboard tracking element was spot on.”

Karen Reyburn, Managing Director, The Profitable Firm. 


“Grow Your Digital Agency has proved to be a fascinating read full of useful information we are going to use to help us grow. As a 30 person agency we felt like we knew a thing or two about running a business, but whether it has been a reminder or something new, the book is full of wisdom. Organising the book around Strategy, Marketing, Money and People makes it really easy to find what you are looking for, and acts as a great reference.”

Guy Levine, CEO, Return 



If you would like to discuss media opportunities for the GYDA Initiative or Grow Your Digital Agency, please contact Tricia by emailing or calling the office on 01225 851044.