Cash Matters

I ask every audience I talk in front of, “What is the most important thing to measure to tell you how well your agency is doing?”. And, without fail, people always come back to me with the wrong answer! They call out ‘sales’ or … [Read more...]

Relentless Execution

*Relentless execution. Get that right and you are ahead of the game. Too many people are not awesome at relentless execution. I repeat: they are not awesome at relentless execution. (Clue: take a look in the mirror!) This post will … [Read more...]

5-4-3-2-1: Robert Craven

I have just been challenged to fill in this 5-4-3-2-1 matrix: Five interesting things about your life/CV to date Four interesting things about your work today Three outcomes of your work with current clients Two things your … [Read more...]

Throw Away The Business Plan

OK, I exaggerate. Throw away the 250-page business plan. Too often, too few people have any idea what the company business plan is about. Actually, too often, too few people in the board have any idea of what the company business … [Read more...]