A few questions about your so-called unique strategy. By definition, a unique strategy is unique. By definition, it is difficult to copy. So, what about yours? Does it actually help you to say ‘no’ to the wrong type of potential … [Read more...]
What Factors Are Holding Back Your Agency Business?
In this interview Robert Craven highlights some of the barriers to creating a successful agency. Many thanks to Matt Dyment of Entourage for hosting and putting together some excellent questions. Join our network of digital agency … [Read more...]
Sort the Number One Burning Issue Now
I am feeling increasingly alarmed at people’s basic understanding of what their business does. Or rather, their lack of understanding. I don’t mean what the business does hour by hour, but how to explain or describe the business to … [Read more...]
My Ology
I am not a great fan of finite numbered lists, Five Dysfunctions, Six Thinking Habits, Seven Habits of Highly Effective, and so on. However, trying to summarise my approach to helping businesses I found that I had created a list. A list … [Read more...]
2018: 35 Reasons to up your game
If you are a glass-empty kind of person, then I would reach for the Prozac now. The following list of external pressures (real or potential) on your agency cannot be ignored: Brexit – creating uncertainty for all business, … [Read more...]
Grow Your Business by Design
Most businesses grow by accident. The owner gets up early, goes to bed late and somehow the whole thing comes together as it discovers which are the open doors to push against. Business growth by fluke (despite what the owners and … [Read more...]
Creative DNA
If there is a Creative DNA do you have it? Twyla Tharp is one of America’s greatest choreographers. She believes that we all have strands of creative code hard-wired into our imaginations — they determine the forms we work in, the … [Read more...]
How Can Keeping A Journal Help You With Your Business?
Look at most of our desks and you see To Do lists and clutter. The To Do List is a symptom of old (possibly bad) habits. My habit is to reframe the To Dos as actions or appointments to go into my diary. They then become events with a … [Read more...]
The Business Growth Paradox
The Growth Paradox is simple. It is the (naïve) belief that as you grow the business and take on more team members, clients, and business systems that things should get easier. And, of course, they don’t. What happens is that things get … [Read more...]
Not Enough Hours In The Day?
April 5, 2017 by Robert Craven “There are simply not enough hours in the day and that’s the end of it” the MD said to me. He meant it. You could see that he was exhausted, trying to do too much and ending up chasing his own … [Read more...]