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Brexit – Are you making a plan?

January 23, 2019 by Robert Craven

The short answer is that you cannot really plan for Brexit (in whatever form it does or doesn’t take) until you know exactly what the beast is. The longer answer is that of course you can cover your backside by thinking through what … [Read more...]

Filed Under: Uncategorized Tagged With: brexit, business strategy, digital agency

Should You Ever Buy Business?

December 12, 2018 by Robert Craven

Can you think of a single instance when you should buy business? Let’s be clear about what I mean: do business at cost or, even worse, at a loss. Just to win the business! Anyone who knows me knows that my middle name is … [Read more...]

Filed Under: Uncategorized Tagged With: business strategy, buying business, digital agency

What Are The Five Obsessions of Every Agency Owner?

June 20, 2018 by Robert Craven

I have worked with some 500 agencies over the past three years and have asked the same basic questions using an exercise with Post-Its. The exercise is called Objectives, Barriers and Enablers. The three questions are: What are your … [Read more...]

Filed Under: Uncategorized Tagged With: business growth, business strategy, grow your digital agency, marketing, robert craven, strategy

Why Standard Management Consultants Don’t Help Digital Agencies

June 13, 2018 by Robert Craven

A lot of digital agency owners talk to me about their experiences with non-executive directors, management and business consultants and coaches. I am afraid that their customer experience is often a little underwhelming. Typical … [Read more...]

Filed Under: Uncategorized Tagged With: business growth, business strategy, grow your digital agency, GYDA, robert craven

Do Digital Agencies Get Value from Their Consultants?

May 23, 2018 by Robert Craven

So, imagine the situation. Five budding agency entrepreneurs come together and decide to look for a new business venture. Maybe some have sold their agencies. Maybe some got stuck and simply got rid of their agencies, who … [Read more...]

Filed Under: Uncategorized Tagged With: business growth, business strategy, digital agencies, grow your digital agency, marketing, robert craven

Conversations With Agencies

May 9, 2018 by Robert Craven

Me Hi there, I‘ve got a client that I might like to refer to you. Agency Excellent. Tell me more… we love a good referral. Do you want a bung, sorry I mean some commission? Me No referral fee is required. To answer your … [Read more...]

Filed Under: Uncategorized Tagged With: business growth, business strategy, digital agencies, grow your digital agency, marketing

What Digital Agencies Say

May 1, 2018 by Robert Craven

Let me share a story that I have now witnessed with almost every digital agency platform that exists… I am invited to or I run an event for the sales and marketing teams of what might be considered the Top 50 independent agencies in … [Read more...]

Filed Under: Uncategorized Tagged With: business strategy, case study, grow your digital agency, marketing

Why 6 Agencies Lose Serious Money

April 18, 2018 by Robert Craven

Here are stories I’ve heard on the grapevine this week about different agencies: Agency A is owed £16,000 as a client goes bust. Agency B’s new FD hides unpaid invoices (£34,000) in a vague attempt to cover up some basic … [Read more...]

Filed Under: Uncategorized Tagged With: business strategy, case study, digital agencies, grow your digital agency, GYDA, profit

Business Principles Taken From Improvisational Comedy

April 11, 2018 by Robert Craven

I was recently introduced to the three core principles of improv (or improvisational comedy) and they really resonated with how I do business. And my approach to life. These are too good to keep to myself. They are: Say “yes, … [Read more...]

Filed Under: Uncategorized Tagged With: business growth, business principles, business strategy, leadership, robert craven

Your So-Called Unique Strategy

April 3, 2018 by Robert Craven

A few questions about your so-called unique strategy. By definition, a unique strategy is unique. By definition, it is difficult to copy. So, what about yours? Does it actually help you to say ‘no’ to the wrong type of potential … [Read more...]

Filed Under: Uncategorized Tagged With: business strategy, grow your digital agency, strategy

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