In this GYDA talks, Robert talks to Stephen Kenwright. Stephen is co-founder and CCO of Rise at Seven, a search-first creative agency located in Sheffield and London, UK and Chicago, US. Stephen founded SearchLeeds and TechSEO Summit. He … [Read more...]
Marcus Sheridan Interview – They Ask, You Answer
In this GYDA Talks, Robert talks to Marcus Sheridan. Marcus is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational … [Read more...]
Tom Peters Interview – Excellence Now
Tom is insisting about the critical nature of leadership in current conditions. These tumultuous times demand deep engagement, human connection, and, yes, EXCELLENCE. In response, Tom has started his Excellence Now Campaign, a trio of … [Read more...]
Video: Digital Agency Facebook Live
Have you been following the GYDA Initiative on Facebook? We've been talking everything Digital Agency Growth in a series of videos. Check some of them out below and don't forget to Like GYDA Initiative when you're next … [Read more...]
Differentiating your Agency
I talk a lot about differentiation and so I though I should present a list of ways you could differentiate, in no particular order, and based on a list from Hinge. So, here goes: Specialise in an industry: healthcare Specialise in … [Read more...]
Video: Putting Your Prices Up
In our first GYDA Initiative Facebook Live. I talk about how to put your prices up. … [Read more...]
Are You Serious When You Say People Buy Your ‘Why?’
Just been to a social media conference. Not one but three speakers in a row have (mis-)quoted Simon Sinek saying, “People don’t buy what you do, they buy why you are doing it.” Really. Really? I start to rant…. Can someone wake up and … [Read more...]
Brexit – Are you making a plan?
The short answer is that you cannot really plan for Brexit (in whatever form it does or doesn’t take) until you know exactly what the beast is. The longer answer is that of course you can cover your backside by thinking through what … [Read more...]
The Madness Of Being An Over-Obsessive Agency Owner
“Is this normal?”, he asks me, “to spend so much time thinking about or doing work?” He then goes on to explain why he asks… “I am up at 6am because there are too many things spinning around my head.” “The first thing I do when I … [Read more...]
2019 Predictions for Digital Agencies
I'm moving a lot of my Blog Posts over to www.GYDAinitiative.com so make sure you: Like the Facebook Group Follow us on Twitter Here's an article which details my predictions for Digital Agencies in 2019. … [Read more...]