The short answer is that you cannot really plan for Brexit (in whatever form it does or doesn’t take) until you know exactly what the beast is. The longer answer is that of course you can cover your backside by thinking through what … [Read more...]
The Madness Of Being An Over-Obsessive Agency Owner
“Is this normal?”, he asks me, “to spend so much time thinking about or doing work?” He then goes on to explain why he asks… “I am up at 6am because there are too many things spinning around my head.” “The first thing I do when I … [Read more...]
2019 Predictions for Digital Agencies
I'm moving a lot of my Blog Posts over to www.GYDAinitiative.com so make sure you: Like the Facebook Group Follow us on Twitter Here's an article which details my predictions for Digital Agencies in 2019. … [Read more...]
Should You Ever Buy Business?
Can you think of a single instance when you should buy business? Let’s be clear about what I mean: do business at cost or, even worse, at a loss. Just to win the business! Anyone who knows me knows that my middle name is … [Read more...]
Should agencies cast aside their pursuit of huge growth?
There’s an article on LinkedIn that I’ve not been able to get out of my mind, Why agencies need to focus on client value and not shareholder value by Ian Cassidy. It is an article fresh from the Cannes show. While Ian is talking about the … [Read more...]
Robert Craven and Google Partners Digital Agencies
Over the last 24 months some agency owners have said that they would like a little more clarity about exactly what we at The Directors’ Centre have been doing with Google Partners and the digital agency ecosystem. Some four years ago I … [Read more...]
Freelancers
If your business is at the bottom or middle of an upwards curve, first of all BRILLIANT! Well done you! But if your balance sheets aren’t quite ready for a few new developers or SEO executives just yet, maybe freelancers could be the … [Read more...]
2018 Predictions: Everything and Nothing…
Like 2017 and 2016 before it, 2018 will be the year that everything and nothing changes. It will be a year of contradictions… of opposites: Everything will be the same, but nothing will be the same. We will be even more closely … [Read more...]
Key Trends For Digital Agencies As We Approach 2018
These key trends are making digital even more daunting as we approach 2018. 1) Mobile ubiquity Mobile beats PC we know that, yet most sites aren’t quick enough or friendly enough. 2) The duopoly of Google and … [Read more...]
Robert In Action
Robert continues to work hard as Google's go-to speaker on agency growth, running programmes on Brussels, Bucharest and London. Here are some great pictures from recent events: … [Read more...]