Can you think of a single instance when you should buy business? Let’s be clear about what I mean: do business at cost or, even worse, at a loss. Just to win the business! Anyone who knows me knows that my middle name is … [Read more...]
Should agencies cast aside their pursuit of huge growth?
There’s an article on LinkedIn that I’ve not been able to get out of my mind, Why agencies need to focus on client value and not shareholder value by Ian Cassidy. It is an article fresh from the Cannes show. While Ian is talking about the … [Read more...]
Robert Craven and Google Partners Digital Agencies
Over the last 24 months some agency owners have said that they would like a little more clarity about exactly what we at The Directors’ Centre have been doing with Google Partners and the digital agency ecosystem. Some four years ago I … [Read more...]
Freelancers
If your business is at the bottom or middle of an upwards curve, first of all BRILLIANT! Well done you! But if your balance sheets aren’t quite ready for a few new developers or SEO executives just yet, maybe freelancers could be the … [Read more...]
2018 Predictions: Everything and Nothing…
Like 2017 and 2016 before it, 2018 will be the year that everything and nothing changes. It will be a year of contradictions… of opposites: Everything will be the same, but nothing will be the same. We will be even more closely … [Read more...]
Key Trends For Digital Agencies As We Approach 2018
These key trends are making digital even more daunting as we approach 2018. 1) Mobile ubiquity Mobile beats PC we know that, yet most sites aren’t quick enough or friendly enough. 2) The duopoly of Google and … [Read more...]
Robert In Action
Robert continues to work hard as Google's go-to speaker on agency growth, running programmes on Brussels, Bucharest and London. Here are some great pictures from recent events: … [Read more...]
#DigitalAgencyDay Event: Marketing Your Digital Agency – A Video Introduction
Marketing Your Digital Agency – a video introduction Robert Craven, author of Grow Your Digital Agency, discusses marketing your digital agency so that you increase sales. Currently working with over 70 digital agencies across … [Read more...]
What’s the fuss about digital agencies?
People keep asking me, "What's the fuss about digital agencies? Just a bunch of young hipsters and geeks making out that they are something special. No more, no less." Well, the answer is both Yes and No. On the one hand, … [Read more...]
The Greatest Threat To Our Businesses: Digital?
If we were to believe the hype, then it would be natural to conclude that the greatest threat to running a successful and sustainable business is… the failure to remain in touch with the leading edge of digital developments. I … [Read more...]