Get a cuppa and get comfy. This 46 minute video is a whopper! Dennis Yu is CEO of Blitz Metrics and another International heavyweight Digital Marketing Keynote speaker. Dennis is passionate about nurturing the next generation of … [Read more...]
What can the GYDA Initiative do for your agency?
Digital Agency owners often ask ‘what can you do for my agency?’ But they don’t always want to know the benefits (sales and profit up, typically in excess of 50% within 12 months). They often want to know what tools or programs … [Read more...]
Video: Digital Agency Facebook Live
Have you been following the GYDA Initiative on Facebook? We've been talking everything Digital Agency Growth in a series of videos. Check some of them out below and don't forget to Like GYDA Initiative when you're next … [Read more...]
Differentiating your Agency
I talk a lot about differentiation and so I though I should present a list of ways you could differentiate, in no particular order, and based on a list from Hinge. So, here goes: Specialise in an industry: healthcare Specialise in … [Read more...]
Video: Putting Your Prices Up
In our first GYDA Initiative Facebook Live. I talk about how to put your prices up. … [Read more...]
Are You Serious When You Say People Buy Your ‘Why?’
Just been to a social media conference. Not one but three speakers in a row have (mis-)quoted Simon Sinek saying, “People don’t buy what you do, they buy why you are doing it.” Really. Really? I start to rant…. Can someone wake up and … [Read more...]
GYDA Initiative Podcast – Measuring KPIs
In this podcast I discuss how to measure KPI’s with Marcel Petitpas of Parakeeto. Watch it on the GYDA Initiative Website: https://gydainitiative.com/podcast-measuringkpi/ … [Read more...]
Brexit – Are you making a plan?
The short answer is that you cannot really plan for Brexit (in whatever form it does or doesn’t take) until you know exactly what the beast is. The longer answer is that of course you can cover your backside by thinking through what … [Read more...]
The Madness Of Being An Over-Obsessive Agency Owner
“Is this normal?”, he asks me, “to spend so much time thinking about or doing work?” He then goes on to explain why he asks… “I am up at 6am because there are too many things spinning around my head.” “The first thing I do when I … [Read more...]
All Clients Are Scum! Fact?
Many agencies seem to have what I call BC Syndrome (Bloody Clients Syndrome). It drives me mad. The conversation is almost always the same. Every sentence starts with the word, ‘they’ - “They complain.” “They always want more, … [Read more...]
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