In this podcast I discuss how to measure KPI’s with Marcel Petitpas of Parakeeto.   Watch it on the GYDA Initiative Website: https://gydainitiative.com/podcast-measuringkpi/   … [Read more...]

Many agencies seem to have what I call BC Syndrome (Bloody Clients Syndrome). It drives me mad. The conversation is almost always the same. Every sentence starts with the word, ‘they’ - “They complain.” “They always want more, … [Read more...]

While I do not wish to discuss what a millennial is or is not, I do wish to discuss how we engage and connect with the younger members of our team. Here’s a stunningly simple idea that will get them thinking beyond the party they are … [Read more...]

Loving this quote from Barbra Streisand, “I’ve been called many names like perfectionist, difficult and obsessive. I think it takes obsession, takes searching for the details, for any artist to be good.” Do I agree with it? Do I … [Read more...]

I run business growth programs for agencies. 10-100 of a country’s top independent, digital agencies. There’s always a few naysayers that talk to me ahead of the program. “It’ll never work. We simply don’t share stuff here in … [Read more...]

Maybe the digital agency landscape is not a bell curve... hang on isn't that what we've been talking about for the last three years? Check out this article from 2015. You know the spiel: the world is a bell curve with a big, fat rump … [Read more...]