I recommend They Ask You Answer It provides a compelling and easy-to-understand argument for designing your entire business (agency) around what the customer wants to know. And answering all those questions to differentiate yourself … [Read more...]

In this GYDA Talks, Robert talks to Rand Fishkin. Rand is the Co-Founder and CEO of SparkToro. He has dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, ‘Lost and … [Read more...]

Let me introduce the GYDA (Grow Your Digital Agency) Initiative to you. We’ve got loads of awesome products, services and communities to help you run your agency smarter! … [Read more...]

To all of our wonderful friends, colleagues and clients, wishing you all a very Merry Christmas and here's to a better 2021! … [Read more...]

The business development needs of small and large agencies seem to be catered for by coaches and big-ticket consultancies respectively. However, the market is failing to satisfy the needs of the directors of medium-sized agencies. This is … [Read more...]

If you wish to prove that your agency/business is just a run-of-the-mill and unoriginal, vanilla-flavoured company like the rest, just keep on banging out those quickly-written and to be honest, shallow blog posts. Every so-called … [Read more...]

Adland bangs on about the virtues of working stupidly long hours as if it were a badge of honour. I have noticed that all agencies now seem to do this. They talk about work/life balance then the senior team work a 14-hour … [Read more...]

Zoom Fatigue is a real thing. Zoom drains your energy (BBC). We kind of know what we need to do to combat the info-intense, focused, and ultimately demoralising way of working. But we forget to.   Harvard Business … [Read more...]

Many agencies have seen the rug pulled out from under them. All the 2019 assumptions have evaporated into thin air. As we look back on the April panic, the better agencies were systematic and structured in their approach. Below I have … [Read more...]

Here's a checklist to find niches and opportunities post-recession: You can look at new customers and marketsYou can look at developing or changing your product or serviceYou can do some combination of the two above. Many of … [Read more...]