I ask every audience I talk in front of, “What is the most important thing to measure to tell you how well your agency is doing?”. And, without fail, people always come back to me with the wrong answer! They call out ‘sales’ or … [Read more...]

For many of us the problem with our own marketing is that it just doesn’t seem to be working as well as it could. This is especially embarrassing when people see and know you as an expert digital marketing agency. Typically, agencies … [Read more...]

The Step Up debate in brief. This discussion won't go away... In a challenging, possibly recessionary situation the board's role should be limited to discussing the key issue: “How would the shareholders/owners want to balance the … [Read more...]

Over the past few years, I have been a judge for numerous national business awards and competitions: start-ups, digital, social media and growing business, fast growth, bio-tech, working with the ‘good and the great' to recognise and … [Read more...]

https://robert-craven.com/3507-2/

Sales and marketing are like teenage sex – everyone claims they are doing it... but the reality is that most aren’t doing it, and if they are doing it then they aren’t doing it very well. So, let’s get back to basics. Jack Trout … [Read more...]

*Relentless execution. Get that right and you are ahead of the game. Too many people are not awesome at relentless execution. I repeat: they are not awesome at relentless execution. (Clue: take a look in the mirror!) This post will … [Read more...]

Gareth Healey is a Marketing Agency Mentor for GYDA Initiative. Gareth has spent the majority of his 24-year career in the marketing agency sector, and for 15 years was partner and CEO of a £12.5M, 175 person, integrated agency based in … [Read more...]

I have just been challenged to fill in this 5-4-3-2-1 matrix: Five interesting things about your life/CV to date Four interesting things about your work today Three outcomes of your work with current clients Two things your … [Read more...]

An immediate disclaimer - I am not part of the target audience for this book. However, I wanted to review it having worked with Antoinette. Women and power is an on-point subject right now and as I have two daughters, I was keen to see … [Read more...]

OK, I exaggerate. Throw away the 250-page business plan. Too often, too few people have any idea what the company business plan is about. Actually, too often, too few people in the board have any idea of what the company business … [Read more...]