Have you been following the GYDA Initiative on Facebook? We've been talking everything Digital Agency Growth in a series of videos. Check some of them out below and don't forget to Like GYDA Initiative when you're next … [Read more...]
Differentiating your Agency
I talk a lot about differentiation and so I though I should present a list of ways you could differentiate, in no particular order, and based on a list from Hinge. So, here goes: Specialise in an industry: healthcare Specialise in … [Read more...]
Video: Putting Your Prices Up
In our first GYDA Initiative Facebook Live. I talk about how to put your prices up. … [Read more...]
Are You Serious When You Say People Buy Your ‘Why?’
Just been to a social media conference. Not one but three speakers in a row have (mis-)quoted Simon Sinek saying, “People don’t buy what you do, they buy why you are doing it.” Really. Really? I start to rant…. Can someone wake up and … [Read more...]
GYDA Initiative Podcast – Measuring KPIs
In this podcast I discuss how to measure KPI’s with Marcel Petitpas of Parakeeto. Watch it on the GYDA Initiative Website: https://gydainitiative.com/podcast-measuringkpi/ … [Read more...]
Brexit – Are you making a plan?
The short answer is that you cannot really plan for Brexit (in whatever form it does or doesn’t take) until you know exactly what the beast is. The longer answer is that of course you can cover your backside by thinking through what … [Read more...]
The Madness Of Being An Over-Obsessive Agency Owner
“Is this normal?”, he asks me, “to spend so much time thinking about or doing work?” He then goes on to explain why he asks… “I am up at 6am because there are too many things spinning around my head.” “The first thing I do when I … [Read more...]
All Clients Are Scum! Fact?
Many agencies seem to have what I call BC Syndrome (Bloody Clients Syndrome). It drives me mad. The conversation is almost always the same. Every sentence starts with the word, ‘they’ - “They complain.” “They always want more, … [Read more...]
2019 Predictions for Digital Agencies
I'm moving a lot of my Blog Posts over to www.GYDAinitiative.com so make sure you: Like the Facebook Group Follow us on Twitter Here's an article which details my predictions for Digital Agencies in 2019. … [Read more...]
Should You Ever Buy Business?
Can you think of a single instance when you should buy business? Let’s be clear about what I mean: do business at cost or, even worse, at a loss. Just to win the business! Anyone who knows me knows that my middle name is … [Read more...]
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