There’s an article on LinkedIn that I’ve not been able to get out of my mind, Why agencies need to focus on client value and not shareholder value by Ian Cassidy. It is an article fresh from the Cannes show. While Ian is talking about the … [Read more...]
Do You Trust Your Teams?
You’ve probably seen our teaser campaign (blatant plug: GYDA Initiative Launch). I’ll admit I’m a little on edge about the whole thing. The conversation went: Me: So we’re launching this amazing new product. Marketing Team: Yep. Me: … [Read more...]
What Are The Five Obsessions of Every Agency Owner?
I have worked with some 500 agencies over the past three years and have asked the same basic questions using an exercise with Post-Its. The exercise is called Objectives, Barriers and Enablers. The three questions are: What are your … [Read more...]
Why Standard Management Consultants Don’t Help Digital Agencies
A lot of digital agency owners talk to me about their experiences with non-executive directors, management and business consultants and coaches. I am afraid that their customer experience is often a little underwhelming. Typical … [Read more...]
Three Words To Change Your Entire Management Structure
As leaders, most of us are rubbish. Not totally rubbish, but we could do better. We are our own worst enemies. When we should be giving control away we seem to do the opposite and try to take it. It is as if we can’t help … [Read more...]
Do Digital Agencies Get Value from Their Consultants?
So, imagine the situation. Five budding agency entrepreneurs come together and decide to look for a new business venture. Maybe some have sold their agencies. Maybe some got stuck and simply got rid of their agencies, who … [Read more...]
Solving The Talent Conundrum
95% of agency owners I meet bemoan the whole talent piece: recruiting, training and retaining their talent. This is a major problem in an industry that prides itself on the importance of the right people in the right jobs. The key points … [Read more...]
Conversations With Agencies
Me Hi there, I‘ve got a client that I might like to refer to you. Agency Excellent. Tell me more… we love a good referral. Do you want a bung, sorry I mean some commission? Me No referral fee is required. To answer your … [Read more...]
What Digital Agencies Say
Let me share a story that I have now witnessed with almost every digital agency platform that exists… I am invited to or I run an event for the sales and marketing teams of what might be considered the Top 50 independent agencies in … [Read more...]
Robert Craven and Google Partners Digital Agencies
Over the last 24 months some agency owners have said that they would like a little more clarity about exactly what we at The Directors’ Centre have been doing with Google Partners and the digital agency ecosystem. Some four years ago I … [Read more...]
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