I like stuff that is simple.  As Einstein says, ‘Everything should be made as simple as possible, but not simpler’. The book, The Three Rules – How Exceptional Companies Think attempts to do this. So, I hear you say, what are … [Read more...]

As I look back at my most significant losses, stupidest decisions, and biggest mistakes, what are the 50 most important lessons I have learned? The 50 most important lessons I have learned from my most significant losses, stupid … [Read more...]

There has been much talk of how to work in the time of Coronavirus: Several agencies are implementing a Work from Home (WFH) strategy Several are applying their Brexit Transport Gridlock Doom Policy Some are just … [Read more...]

What is it with FDs? I don’t need any sarcastic comments about Mr. Anchovy who should be a lion tamer (courtesy of Monty Python*) but why do they systematically kill meetings? What don’t they get about how they could and should be so … [Read more...]

Back in 1981 David Birch asked, “Who creates jobs?”, an article that demystified the high-growth business market. While many years have passed, it is as relevant today as it was then. Out of his work came challenges to the myths of … [Read more...]

I ask every audience I talk in front of, “What is the most important thing to measure to tell you how well your agency is doing?”. And, without fail, people always come back to me with the wrong answer! They call out ‘sales’ or … [Read more...]

For many of us the problem with our own marketing is that it just doesn’t seem to be working as well as it could. This is especially embarrassing when people see and know you as an expert digital marketing agency. Typically, agencies … [Read more...]

The Step Up debate in brief. This discussion won't go away... In a challenging, possibly recessionary situation the board's role should be limited to discussing the key issue: “How would the shareholders/owners want to balance the … [Read more...]

Over the past few years, I have been a judge for numerous national business awards and competitions: start-ups, digital, social media and growing business, fast growth, bio-tech, working with the ‘good and the great' to recognise and … [Read more...]

https://robert-craven.com/3507-2/

Sales and marketing are like teenage sex – everyone claims they are doing it... but the reality is that most aren’t doing it, and if they are doing it then they aren’t doing it very well. So, let’s get back to basics. Jack Trout … [Read more...]