Me Hi there, I‘ve got a client that I might like to refer to you. Agency Excellent. Tell me more… we love a good referral. Do you want a bung, sorry I mean some commission? Me No referral fee is required. To answer your … [Read more...]
What Digital Agencies Say
Let me share a story that I have now witnessed with almost every digital agency platform that exists… I am invited to or I run an event for the sales and marketing teams of what might be considered the Top 50 independent agencies in … [Read more...]
Robert Craven and Google Partners Digital Agencies
Over the last 24 months some agency owners have said that they would like a little more clarity about exactly what we at The Directors’ Centre have been doing with Google Partners and the digital agency ecosystem. Some four years ago I … [Read more...]
Why 6 Agencies Lose Serious Money
Here are stories I’ve heard on the grapevine this week about different agencies: Agency A is owed £16,000 as a client goes bust. Agency B’s new FD hides unpaid invoices (£34,000) in a vague attempt to cover up some basic … [Read more...]
Business Principles Taken From Improvisational Comedy
I was recently introduced to the three core principles of improv (or improvisational comedy) and they really resonated with how I do business. And my approach to life. These are too good to keep to myself. They are: Say “yes, … [Read more...]
Your So-Called Unique Strategy
A few questions about your so-called unique strategy. By definition, a unique strategy is unique. By definition, it is difficult to copy. So, what about yours? Does it actually help you to say ‘no’ to the wrong type of potential … [Read more...]
Your Predictably Boring Agency
How can I say it subtly, “Your business is boring. BORING in big capital letters.” When I compare you with your competition, your business is pretty much identical. It is an agonising, dull exercise in similarity. Similar websites … [Read more...]
What Factors Are Holding Back Your Agency Business?
In this interview Robert Craven highlights some of the barriers to creating a successful agency. Many thanks to Matt Dyment of Entourage for hosting and putting together some excellent questions. Join our network of digital agency … [Read more...]
What Things Do Good Leaders Have In Common?
In this video, Robert Craven addresses some of the qualities that good leaders possess. He also identifies certain things that good leaders tend not to do! Blaming other people for problems in the company, for example… Many thanks to … [Read more...]
The Perfect Pitch
In this video, Robert Craven discusses how to pitch to potential clients in a way that is clear and concise. Many thanks to Matt Dyment of Entourage for hosting and putting together some excellent questions. … [Read more...]
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