I ask every audience I talk in front of, “What is the most important thing to measure to tell you how well your agency is doing?”.
And, without fail, people always come back to me with the wrong answer!
They call out ‘sales’ or ‘turnover’ or ‘profit’ but they hardly ever mention the right and probably only answer, and that is ‘cash’.
The reality is that it may be illegal to trade without profit but it is impossible to trade without cash.
So how do you keep your head above water? It isn’t rocket science, but very few people seem to follow the basic steps. Find out these basics steps, over on GYDA Initiative.