The Step Up debate in brief. This discussion won’t go away…
In a challenging, possibly recessionary situation the board’s role should be limited to discussing the key issue:
“How would the shareholders/owners want to balance the two competing objectives of
1) Minimising the hit to profits versus
2) Capturing maximum growth?”
You should be talking about how the company could, in fact, step up its activities and use the recession or downturn as a chance to gain position and advantage.
Read the full article over on GYDA Initiative.