Robert Craven introduces The Strategy Workout. "Robert and his colleagues at The Directors' Centre work with ambitious directors of fast-growing businesses who feel that they could be doing even better. As a keynote speaker his … [Read more...]
Metro recognises our favouite brands: Madecasse and Bighams
Always delighted to see our favourite brands in the news. Yesterday we saw not one but two of our favourite businesses side by side in the London Metro. Well done to the Metro for recognising truly great … [Read more...]
‘Customer is King’ is so 1985
Robert Craven accepts that his trusty catchphrase may be somewhat outdated – but argues that the principle behind it is still very valid. “You cannot say ‘Customer is King’ in this day and age…”, that was the feedback I was given … [Read more...]
Big Board, Little Board… it makes no difference!
A board is a board. Whether it is in a big business or in a small business, there seem to be some common features of a board. While we can emphasise the differences (size, scale, scope, resources, experience, stakeholders), I would … [Read more...]
Why do big brands change their name?
I get why big brands change their names. In a global environment you want a neutral yet distinctive name that enables global manufacture and global advertising campaigns. As an advisor to a number of exporters, we are always nervous … [Read more...]
Opal Fruits: a name change is not enough
"Opal Fruits... made to make your mouth water." Those of you of a certain age will remember the TV ad as if it were yesterday. The name change, as with 'Marathon' becoming 'Snickers' and ‘Jif’ becoming ‘Cif’, was to unite the variously … [Read more...]
Event Delegates Underwhelmed
There is growing 'evidence' that event organisers are failing their clients. A Sharp study claims that 56% of attendees cite 'poor content' as a reason to grumble. MEDIAmaker reveal that 48% or respondents feel reluctant to participate in … [Read more...]
Medium-Sized Entrepreneurial Businesses Failed by their Advisers
The consultancy market is failing to satisfy the needs of the directors of medium-sized businesses. This is a failure in terms of: 1) not giving clients what they really want and need, and 2) missing opportunities to deliver … [Read more...]
Crowdsourcing – taking the event planner out of the equation
As if event planners aren’t under enough pressure from Google search and online low-price event website models...! Now, we have crowdsourced events. Speakers put their names forward or are nominated. Then the delegates choose who they … [Read more...]
Why Great CEOs Often Work Less to Achieve More
We are endlessly told that hard work creates more profit. Work harder to create more profit in your new business. Does more work really mean more profit? Do we have to put in ludicrously long hours to be successful? We have been … [Read more...]
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