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Opal Fruits: a name change is not enough

October 22, 2014 by Robert Craven

"Opal Fruits... made to make your mouth water." Those of you of a certain age will remember the TV ad as if it were yesterday. The name change, as with 'Marathon' becoming 'Snickers' and ‘Jif’ becoming ‘Cif’, was to unite the variously … [Read more...]

Filed Under: Uncategorized Tagged With: name change, opal fruits, rebrand, starburst

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