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Why do big brands change their name?

October 28, 2014 by Robert Craven

I get why big brands change their names. In a global environment you want a neutral yet distinctive name that enables global manufacture and global advertising campaigns. As an advisor to a number of exporters, we are always nervous … [Read more...]

Filed Under: Uncategorized Tagged With: Branding Gaffs, why do brands change their name

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