Archives for October 2016

Brainstorming Doesn’t Work

Brainstorming is an over-egged and over-cooked management idea. And it probably doesn’t work. Honestly. Yes, a group brainstorm (and that is what people mean when they talk about brainstorming) is a great fun event. But surely it is … [Read more...]

You need a story

A long article today. Please humour me because there is a reason and a purpose. (If you haven’t got the patience then all you need to know is that you need a story, a compelling story.) In a world of similarity and highly … [Read more...]