Bringing together Agency Leaders and Growth Experts, GYDA Summit is a one-day interactive conference that combines keynotes, short TED-Talk-style presentations, deep-dive exercises and peer-learning activities. The summit is brought to … [Read more...]

Here’s the reality: In 2024, many (but not all) agencies are stepping up their pricing game.But it’s not random – it’s a strategy. Let’s look at pricing and financial benchmarks… PRICING Hybrid Pricing Models Nearly half of agencies … [Read more...]

Getting Acquired: What to do…? Here’s a list of key questions to ask yourselves, in chronological order, as you move through the acquisition process: 1. Initial Reflection: Is This the Right Move? Why are we considering this … [Read more...]

“The digital landscape right now is a minefield. It’s the worst it’s ever been.” That’s how the conversation kicked off at the bar, and honestly, it’s hard to argue with that sentiment. As agencies, we’re in the thick of a perfect … [Read more...]

Did you know that we run events for our digital agency community? From Mastermind Taster Sessions to Masterclasses, Conference to Roundtables. Check out GYDA.co for all of the details and to register. Here are some of our most … [Read more...]

In 1957, engineers Alfred Fielding and Marc Chavannes stuck two plastic shower curtains together and passed them through a heat-sealing machine. They wanted to create a bubbly wallpaper to appeal to a new breed of US hipsters modernising … [Read more...]

The world of digital agencies is full of myths, usually divorced from reality: “Fred sold out for 15 times EBITDA.” “Erica is making 49% net profit.”  “Jo is doing £5m revenue with 22 people.” I get how these … [Read more...]

I have said several times that business is all about trust and relationships. That must surely be your starting point. So, assuming these are the foundations of your business, how do you persuade people? Blair Warren comes to the rescue … [Read more...]

Here's a checklist to find niches and opportunities to be proactive in getting your pipeline moving. You can look at new customers and markets You can look at developing or changing your product or service You can … [Read more...]

'Mastermind Group' is a phrase being bandied around so loosely that it risks losing all sense of its original meaning. What is a Mastermind Group? The phrase alludes to an alliance of some kind that meets for a specific purpose - … [Read more...]