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What Are You/We Selling?

March 27, 2017 by Robert Craven

Lesson 1 of any marketing programme is that we shouldn’t sell features and we should sell benefits instead. Let put this another way. I translate this focus on benefits to the word ‘afters’, first introduced to me by Andy Bounds. … [Read more...]

Filed Under: Uncategorized Tagged With: business, business growth, business strategy, increase sales, marketing, prices, profit, robert craven, sales, selling, strategy

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