Lesson 1 of any marketing programme is that we shouldn’t sell features and we should sell benefits instead. Let put this another way. I translate this focus on benefits to the word ‘afters’, first introduced to me by Andy Bounds. … [Read more...]
10 Things to do in the next 10 days
Before I start, we need to get the difficult subject out of the way. Is your business viable – short term and in the long run? If it is not, then you may need a rethink of your time. Are you wasting your … [Read more...]
MONEY – In other words PROFIT and CASH
Robert’s seventh book, Grow Your Digital Agency will be released soon, in the meantime, here is a little taster of what to expect around MONEY. ... We Need To Talk About Prices The FiMO model tells us that in order to sort our … [Read more...]