The world of digital agencies is full of myths, usually divorced from reality: “Fred sold out for 15 times EBITDA.” “Erica is making 49% net profit.” “Jo is doing £5m revenue with 22 people.” I get how these stories are … [Read more...]
The Customer is Still King: Customer Experience in 2023
'The customer is king.' Many agencies pay lip service to this mantra, but do they follow through with actions? In the words of Benjamin Franklin: "Well done is better than well said." Why? Because customer experience overtook price … [Read more...]
How Can a Mastermind Group Accelerate Your Agency Growth?
'Mastermind Group' is a phrase being bandied around so loosely that it risks losing all sense of its original meaning. What is a Mastermind Group? The phrase alludes to an alliance of some kind that meets for a specific purpose … [Read more...]