If we were to believe the hype, then it would be natural to conclude that the greatest threat to running a successful and sustainable business is… the failure to remain in touch with the leading edge of digital developments. I … [Read more...]
Bright Marketing: The Nine Ignored Facts
With so much mediocrity about, you can stand out if you improve the way that you sell. This article, in a nutshell: Is for those of you who find selling difficult Will show you how to make more sales which will increase your … [Read more...]
Head of Marketing, Comms and PR – Your Marketing Isn’t Working, Here’s What To Do
"Traditional marketing techniques deliver ever-decreasing results. It’s time for a review of how to connect and reach customers", says Robert Craven. Most marketing doesn’t work…. It is progressively more expensive and results seem … [Read more...]
The Myth That Is Marketing
ROBERT CRAVEN takes a swipe at modern marketing and argues for a return to basics Stood in front of the esteemed audience of worthy marketing luminaries, teachers, consultants and directors, the penny finally dropped. It’s all a load … [Read more...]
Your Marketing Isn’t Working. Here’s What To Do
Traditional marketing techniques deliver ever-decreasing results. It's time for a review of how to connect and reach customers, says Robert Craven. Most marketing doesn't work.... It is progressively more expensive and results seem to be … [Read more...]
[Streaming] Online Collide (2016) HD Full Episodes Online
Collide (2016) Full Movie Online Watch Free , English Subtitles Full HD, Free Movies Streaming , Free Latest Films. Quality : HD Title : Collide. Director : Eran Creevy Release : August 04, 2016 Language : … [Read more...]
MARKETING, in other words, HOW CAN YOU GET MORE OF THE PEOPLE YOU WANT… TO BUY YOUR STUFF?
Robert’s seventh book, Grow Your Digital Agency will be released soon, in the meantime, here is a little taster of what to expect around MARKETING: HOW CAN YOU GET MORE OF THE PEOPLE YOU WANT… TO BUY YOUR STUFF? In some senses, I … [Read more...]
Why is Truth Always the First Casualty in Business?
The truth is that truth is a very rare commodity in business. Would you agree that nobody tells the absolute truth in business? Would you agree that there is usually a web of half-truths, deceits, conflations, exaggerations and … [Read more...]
Marketing is B*****cks
The penny has finally dropped. Marketing is a load of b*****cks. Here's why. Religiously the marketers apply their "marketing toolkit" – a selection of irrelevant and inappropriate, if not anachronistic, techniques to a world that no … [Read more...]
Big Board, Little Board… it makes no difference!
A board is a board. Whether it is in a big business or in a small business, there seem to be some common features of a board. While we can emphasise the differences (size, scale, scope, resources, experience, stakeholders), I would … [Read more...]