Social Media seems to be a dark art. Or rather a bubble within an echo chamber… listening to their own voices. But here is a ‘fact’. “Debenhams, Mothercare, Jamie’s Italian and Toys R Us are going/have gone bust because they failed … [Read more...]
Do You Trust Your Teams?
You’ve probably seen our teaser campaign (blatant plug: GYDA Initiative Launch). I’ll admit I’m a little on edge about the whole thing. The conversation went: Me: So we’re launching this amazing new product. Marketing Team: Yep. Me: … [Read more...]
What Are The Five Obsessions of Every Agency Owner?
I have worked with some 500 agencies over the past three years and have asked the same basic questions using an exercise with Post-Its. The exercise is called Objectives, Barriers and Enablers. The three questions are: What are your … [Read more...]
Do Digital Agencies Get Value from Their Consultants?
So, imagine the situation. Five budding agency entrepreneurs come together and decide to look for a new business venture. Maybe some have sold their agencies. Maybe some got stuck and simply got rid of their agencies, who … [Read more...]
Conversations With Agencies
Me Hi there, I‘ve got a client that I might like to refer to you. Agency Excellent. Tell me more… we love a good referral. Do you want a bung, sorry I mean some commission? Me No referral fee is required. To answer your … [Read more...]
What Digital Agencies Say
Let me share a story that I have now witnessed with almost every digital agency platform that exists… I am invited to or I run an event for the sales and marketing teams of what might be considered the Top 50 independent agencies in … [Read more...]
Your Predictably Boring Agency
How can I say it subtly, “Your business is boring. BORING in big capital letters.” When I compare you with your competition, your business is pretty much identical. It is an agonising, dull exercise in similarity. Similar websites … [Read more...]
Sort the Number One Burning Issue Now
I am feeling increasingly alarmed at people’s basic understanding of what their business does. Or rather, their lack of understanding. I don’t mean what the business does hour by hour, but how to explain or describe the business to … [Read more...]
Key Trends For Digital Agencies As We Approach 2018
These key trends are making digital even more daunting as we approach 2018. 1) Mobile ubiquity Mobile beats PC we know that, yet most sites aren’t quick enough or friendly enough. 2) The duopoly of Google and … [Read more...]
The Business Growth Paradox
The Growth Paradox is simple. It is the (naïve) belief that as you grow the business and take on more team members, clients, and business systems that things should get easier. And, of course, they don’t. What happens is that things get … [Read more...]