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Should agencies cast aside their pursuit of huge growth?

July 3, 2018 by Robert Craven

There’s an article on LinkedIn that I’ve not been able to get out of my mind, Why agencies need to focus on client value and not shareholder value by Ian Cassidy. It is an article fresh from the Cannes show. While Ian is talking about the … [Read more...]

Filed Under: Uncategorized Tagged With: clients, digital agency, growth, profit, shareholder value

So, Really, What is the Problem?

January 17, 2018 by Robert Craven

We’re all too keen to explain why we can’t do something. The sentence starts, “It failed because…” and you can complete the ending yourself: our people, our product, our systems, our skills, we knew it would, we felt it was wrong, they … [Read more...]

Filed Under: Uncategorized Tagged With: attitude, business goals, business growth, development, growth, mindset

Greatest Barriers to Growth

September 26, 2016 by Robert Craven

Every few years a piece of research comes out examining barriers to growth. Not only is it a catchy title but it is something that we do need to understand if we intend to grow our businesses (big or small). Chris Zook has written The … [Read more...]

Filed Under: Uncategorized Tagged With: barriers, business, growth

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