There’s an article on LinkedIn that I’ve not been able to get out of my mind, Why agencies need to focus on client value and not shareholder value by Ian Cassidy. It is an article fresh from the Cannes show. While Ian is talking about the … [Read more...]
The Perfect Pitch
In this video, Robert Craven discusses how to pitch to potential clients in a way that is clear and concise. Many thanks to Matt Dyment of Entourage for hosting and putting together some excellent questions. … [Read more...]