These key trends are making digital even more daunting as we approach 2018. 1) Mobile ubiquity Mobile beats PC we know that, yet most sites aren’t quick enough or friendly enough. 2) The duopoly of Google and … [Read more...]
The Business Growth Paradox
The Growth Paradox is simple. It is the (naïve) belief that as you grow the business and take on more team members, clients, and business systems that things should get easier. And, of course, they don’t. What happens is that things get … [Read more...]
Building a Winning Agency
Last week I was called upon to speak at the Bulletproof Agency Network Event in Manchester. My talk focused on factors holding agencies back, and what can be done to overcome those obstacles and accelerate growth. Here is a link to a … [Read more...]
Where’s The Evidence That Business Programs Work?
There are too many books and speakers that make claims along the lines of “this is how I did it (at one particular time, in one particular industry, in one particular set of circumstances) so do as I say and you too will become rich … [Read more...]
Bank Holiday Homework! A Bunch Of Fives
Feeling lethargic before your Bank Holiday break? Here are 25 things to get you and your business back into shape. Read the following list and commit to following through on just five of the following ideas as soon as you get back from … [Read more...]
Not Enough Hours In The Day?
April 5, 2017 by Robert Craven “There are simply not enough hours in the day and that’s the end of it” the MD said to me. He meant it. You could see that he was exhausted, trying to do too much and ending up chasing his own … [Read more...]
Robert In Action
Robert continues to work hard as Google's go-to speaker on agency growth, running programmes on Brussels, Bucharest and London. Here are some great pictures from recent events: … [Read more...]
What Are You/We Selling?
Lesson 1 of any marketing programme is that we shouldn’t sell features and we should sell benefits instead. Let put this another way. I translate this focus on benefits to the word ‘afters’, first introduced to me by Andy Bounds. … [Read more...]
Objectives and Key Results
Let’s talk OKRs… one of those acronyms you either do or you don’t know. OKRs stand for Objectives and Key Results. Used by the likes of Intel and Google, it is the practice of setting and communicating team and employee objectives and … [Read more...]
Year-End Blues Or What!
March 6, 2017 by Robert Craven The financial year-end is on its way and most people seem preoccupied either with sorting out all the year-end stuff or sorting budgets, plans and strategies for the next financial year. What a … [Read more...]