I was recently introduced to the three core principles of improv (or improvisational comedy) and they really resonated with how I do business. And my approach to life. These are too good to keep to myself. They are: Say “yes, … [Read more...]
Your So-Called Unique Strategy
A few questions about your so-called unique strategy. By definition, a unique strategy is unique. By definition, it is difficult to copy. So, what about yours? Does it actually help you to say ‘no’ to the wrong type of potential … [Read more...]
Your Predictably Boring Agency
How can I say it subtly, “Your business is boring. BORING in big capital letters.” When I compare you with your competition, your business is pretty much identical. It is an agonising, dull exercise in similarity. Similar websites … [Read more...]
The Perfect Pitch
In this video, Robert Craven discusses how to pitch to potential clients in a way that is clear and concise. Many thanks to Matt Dyment of Entourage for hosting and putting together some excellent questions. … [Read more...]
Strategy for Life and Business
There never seem to be enough hours in the day to take care of daily business and work towards your goals, let alone your life goals! The busier you are, the more you need a compass to keep you on track. You lead and manage … [Read more...]
Freelancers
If your business is at the bottom or middle of an upwards curve, first of all BRILLIANT! Well done you! But if your balance sheets aren’t quite ready for a few new developers or SEO executives just yet, maybe freelancers could be the … [Read more...]
What Happens Next?
Sounds like a hypothetical question but it isn’t. I was at dinner with a client last week. She was NED to a company. And in comes the phone call from the hospital. The young MD has just had a massive heart attack and died. I … [Read more...]
Grow Your Business by Design
Most businesses grow by accident. The owner gets up early, goes to bed late and somehow the whole thing comes together as it discovers which are the open doors to push against. Business growth by fluke (despite what the owners and … [Read more...]
2018 Predictions: Everything and Nothing…
Like 2017 and 2016 before it, 2018 will be the year that everything and nothing changes. It will be a year of contradictions… of opposites: Everything will be the same, but nothing will be the same. We will be even more closely … [Read more...]
Best Reads of 2017
Here’s a list of the best of new-ish books that I read in 2017. Some took a while to get to the UK, some have sat on my shelves for a while. Not the greatest year for business books in my humble opinion. As I review what I read I … [Read more...]