Robert continues to work hard as Google's go-to speaker on agency growth, running programmes on Brussels, Bucharest and London. Here are some great pictures from recent events: … [Read more...]
What Are You/We Selling?
Lesson 1 of any marketing programme is that we shouldn’t sell features and we should sell benefits instead. Let put this another way. I translate this focus on benefits to the word ‘afters’, first introduced to me by Andy Bounds. … [Read more...]
Objectives and Key Results
Let’s talk OKRs… one of those acronyms you either do or you don’t know. OKRs stand for Objectives and Key Results. Used by the likes of Intel and Google, it is the practice of setting and communicating team and employee objectives and … [Read more...]
#DigitalAgencyDay Event: Marketing Your Digital Agency – A Video Introduction
Marketing Your Digital Agency – a video introduction Robert Craven, author of Grow Your Digital Agency, discusses marketing your digital agency so that you increase sales. Currently working with over 70 digital agencies across … [Read more...]
Digital agencies need help marketing
February 15, 2017 by Robert Craven Digital agencies are great at helping their clients to grow their businesses. But sometimes they need help to grow their own businesses. We see this in their approach to marketing. And to be … [Read more...]
So Good They Can’t Ignore You
If you are fairly good at what your business does then that’s a nice place to be. Nice, warm, comfortable. But it’s not very compelling for customers. For you it might even be quite a dangerous place to be. After all, mediocrity is not … [Read more...]
How Do Venture Capitalists Evaluate Your Business?
I recently worked with some European VC's on an awards process for biotech companies etc. What I found fascinating was the set of criteria used to evaluate each company presentation. Companies were scored out of 10 on the … [Read more...]
Profit Improvement Hacks – Part One
I spend most of my time talking about growing business, the importance of great customer service, building strong business strategy etc etc. But sometimes all people want to hear about is “More profit!” So, here we are 11 Profit … [Read more...]
2015 Google Partners Business Coaching Programme
We love the video that Google have put together for the 2015 Google Partners Business Coaching Programme. Robert did a fantastic job helping to develop the programme, deliver the London course and mentor the participants. We … [Read more...]
10 Things to do in the next 10 days
Before I start, we need to get the difficult subject out of the way. Is your business viable – short term and in the long run? If it is not, then you may need a rethink of your time. Are you wasting your … [Read more...]