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Are You Serious When You Say People Buy Your ‘Why?’

February 20, 2019 by Robert Craven

Just been to a social media conference. Not one but three speakers in a row have (mis-)quoted Simon Sinek saying, “People don’t buy what you do, they buy why you are doing it.” Really. Really? I start to rant…. Can someone wake up and … [Read more...]

Filed Under: Uncategorized Tagged With: brand benefits, brand strategy, channel partner, digital agency

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