Sales and marketing are like teenage sex – everyone claims they are doing it… but the reality is that most aren’t doing it, and if they are doing it then they aren’t doing it very well.
So, let’s get back to basics.
Jack Trout says:
- Have a simple idea that separates you from the competition
- Have the credentials or the product that makes that concept believable.
- Build a programme to make your customers/prospects aware of this difference.
If the target audience isn’t listening or buying, then it is not their fault. It is yours.
Head over to GYDA to understand the fundamentals so you can start to build your communications programme.