In this GYDA Talks, Robert talks to Marcus Sheridan. Marcus is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Speakers You Don’t Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.
As author of the content marketing guidebook, “They Ask, you Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. Mashable rated his book the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Marcus has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.
Robert and Marcus discuss:
- The Backstory to They Ask, You Answer
- Why should marketing agencies follow the system?
- Why don’t they?
- Who does it well?
- What will agencies look like in 2-3 years time – how will they respond to the vast change all around?
- If you were an agency thinking of adopting TAYA principles what would you do?
- How to differentiate yourself from other TAYA agencies
This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!