‘Grow Your Digital Agency’
by Robert Craven
This book provides a framework for all agencies wanting to grow their business, in an easily digestible format.” – Raja Saggi, Head of B2B Marketing, Google UK
“I wish I’d read something like this at my first digital agency – Robert has managed to explain a lot of thinking (…and doing) into this book. Good, simple advice – yet really quite sophisticated at the same time! – David Coe, Chief Executive Officer [CEO], oe:gen limited
“This book is an essential guide for digital agencies to ensure their business succeeds and grows. It is easy to read and is packed with examples from the digital world.” – Graham Jones, Internet Psychologist
ABOUT THE BOOK
Free from business nonsense and to the point, this book offers you tools, tips and techniques to answer the basic questions:
- Where are you now?
- Where are you going?
- How are you going to get there?
Based on working with successful marketing and digital agencies, Grow Your Digital Agency gets to the heart of what it takes to create a sustainable and profitable digital agency. You will come away knowing how to:
- Create a profitable, deliverable strategy for the agency
- Identify and win better clients
- Lead the team you work with
- Run the business you’ve always wanted to run
“This book has all the hallmarks of an experienced grower of businesses who knows his stuff and is ready to share it in clear, simple steps. Robert Craven has cut through all the flummery so common in books of this type to get to what’s necessary to make an agency grow in terms of customers, costs and strategy. Recommended.”
Guy Clapperton, Author, This Is Social Media
“As the owner of a small social marketing agency currently experiencing rapid growth, (with all the growth pain that comes with it!) I was keen to get my hands on this book, and it didn’t disappoint.
For owners of digital marketing agencies, this book will provide a short, sharp burst of reality; opening your eyes to where your agency is falling short in the 3 key areas. I especially loved the Quantifiable Customer Value Proposition exercise, which is a great twist on the standard USP that we typically deliver rote. I shall be making a priority of working on ours, and you should too.”
Veronica Pullen, Word of Mouth Local Social Marketing
“I wish I’d read something like this at my first digital agency – Robert has managed to explain a lot of thinking (…and doing) into this book. Good, simple advice – yet really quite sophisticated at the same time!
Define your strategy – then get the right people on-board to deliver to it – never base your strategy on the people you already have. I’ve learnt this the hard way – luckily you just need to read this book!”
David Coe, Chief Executive Officer [CEO], oe:gen limited
“The digital world is full of enthusiasm and young entrepreneurs who are brilliant at all that web stuff, but sometimes struggle with the boring business stuff. This book turns the boring into fascinating and makes you just want to do it. It will fire you up with enthusiasm to boost your digital agency in new ways. This book is an essential guide for digital agencies to ensure their business succeeds and grows. It is easy-to-read and is packed with examples from the digital world. Look out for the 50-year-old man in the corner of the digital exhibition – he can teach you a thing or two about growing your business.”
Graham Jones, Internet Psychologist
“I have been privileged to know and work with Robert Craven for many years. In particular, his work with SMEs at the world famous Cranfield University School of Management has convinced me that Robert is an experienced, pragmatic and thoroughly down-to-earth communicator of best practice. Although this is a niche book, I wholeheartedly commend it to its target audience. I promise you that it is full of practical, implementable wisdom.”
Professor Malcolm McDonald MA(Oxon) MSc PhD DLitt DSc, Cranfield University School of Management
“As a ‘Strategist’ who’s built two agencies through two of the inflection points Robert suggests, I think this book is crammed full of great advice and everyone should ‘score their business’ as Robert suggests AND use the Profit Improvement Checklist as well as consider a price increase.”
David Gilroy, Conscious Solutions Limited
“Grow Your Digital Agency breaks down exactly what you need to do to get the growth you want. If you follow the step by step guidance in this highly practical book then your success will be guaranteed.”
Simon Hazeldine, International Speaker, Author, Neuro-Sell: How Neuroscience Can Power Your Sales Success
“Grow Your Digital Agency’ is a practical book from Robert Craven, which captures his decades of wisdom of growing companies in an accessible way for today’s digital agency. He provides a framework that owners and leadership teams can use to create a plan to grow business. If you want to scale your agency, I recommend you take the time to read and apply Robert’s wisdom.”
Krishna De, Digital Communications Strategist, KrishnaDe.com
“Some good practical tips. Owners of digital agencies are as varied as the agencies themselves, and there’s something for everyone. The dashboard tracking element was spot on.”
Karen Reyburn, Managing Director, The Profitable Firm.
“Grow Your Digital Agency has proved to be a fascinating read full of useful information we are going to use to help us grow. As a 30 person agency we felt like we knew a thing or two about running a business, but whether it has been a reminder or something new, the book is full of wisdom. Organising the book around Strategy, Marketing, Money and People makes it really easy to find what you are looking for, and acts as a great reference.”
Guy Levine, CEO, Return on Digital
“I found Robert Craven’s Grow Your Digital Agency the book I wished to have in my hands in 2010 when I founded Mushbloom. It is a practical, bold, easy to understand and ready to be applied immediately guide to grow from zero to hero your digital agency and make a difference by outstanding service.”
Adrian Niculescu, C Level Marketing
“All Robert’s books are outstanding but this new book is a ‘must have’ for anyone running a digital agency. It is challenging but entirely practical. It is easy to read and implementing the plan will lead to a better business that is continually replenishing itself with a ‘freshened’ offer and focus for the benefit of new and existing clients.
If you follow the processes; such as FiMO, segmentation, differentiation, marketing channels and the rest then your pipeline of new clients will always be full. The book ends with a real zinger to keep you on track in the future – your own manifesto from which success, I believe, is guaranteed.
As Robert says, digital agencies can be “a bit like Formula 1 cars – the difference is the driver”. This book will ensure your agency is always in poll position”
Tony Robinson OBE, Author, Freedom from Bosses Forever
“I was reading the book while I was planning the week ahead, and throughout there are golden nuggets of good reminders that help you focus on what makes your brand unique and how to express it. What is said in the book makes sense to any business that would like to do self-reflection, plan ahead and stand out. Do read it. And then reread it every sixth month.”
Sofie Sandell, Author, Digital Leadership
If you would like to speak to Robert, please contact Tricia at Tricia@robert-craven.com