What a month January 2022 was! Our acquisition of Digital Agency Coach completed and we welcomed Janusz Stabik to the GYDA family permanently, good times! Read about the acquisition here.
Here are the three big interviews for February:
MASTERCLASS – RETHINKING THE CUSTOMER JOURNEY WITH JOHN JANTSCH
In this GYDA Masterclass, John Jantsch of Duck Tape Marketing, gives his insight into the Customer Journey.
Marketing today is less about demand creation and more about organising behaviour – marketers must understand how to guide customers through a full marketing journey.
John will take you through the framework that has been created by Duct Tape Marketing and has been employed in thousands of businesses and consultants to make their own customer journeys a success.
Watch the Masterclass HERE.
THE UNCOMFORTABLE TRUTH ABOUT HOW WE WASTE TIME AT WORK WITH PAUL HOLBROOK
In this GYDA Talks, Robert talks to Paul Holbrook. Paul is an author and leadership rebel who, after 20 years managing rapid technology change in the City of London, decided that he’d had enough of standing by, watching the toxic effects that accidental managers had on their people and themselves. From that moment, he decided he wanted to spend his time creating a world of better-led people.
As an all-round optimist and creator of the Diary Detox®, Paul believes the best way to eradicate accidental managers is to make sure they don’t become managers in the first place.
The missing piece is to promote only those people who genuinely love people and fix the foundations of management training to transform how managers use their diary.
Robert and Paul discuss the uncomfortable truth about how we WASTE time at work. Why you need to Diary Detox to become more productive and why you need to plan the life that you really want.
Watch the interview HERE.
JAMES ASHFORD ON BUILDING AND SELLING GOPROPOSAL
In this GYDA Talks, Robert talks to James Ashford. James helps accountants and bookkeepers to grow their firms into profitable businesses by pricing consistently, selling more confidently and minimising risk.
He first achieved this in his own firm – MAP – where alongside Founder Paul Barnes, they first developed GoProposal & implemented a sales culture to ensure they were maximising the value of their clients.
Now, as Vice President of GoProposal by Sage, he continues to help thousands of accountants and bookkeepers worldwide to achieve the same success with their businesses. Not only through the software, but by sharing his philosophies and strategies in his books, training courses, video content and keynote talks.
A really exciting, honest and upfront interview in two parts…
Part 1: The GoProposal thinking and how it makes businesses more effective
How people sell
The psychology that stops us from charging more
How we sell, how they buy
Charging the right price (for you)
Part 2: The Sale of Go Proposal to Sage and what agency owners can learn from someone who has been there and done it.
It was built to have options (including sale) from day one
The sale process
The due diligence
Watch the interview HERE.