*Relentless execution. Get that right and you are ahead of the game. Too many people are not awesome at relentless execution. I repeat: they are not awesome at relentless execution. (Clue: take a look in the mirror!) This post will … [Read more...]

Gareth Healey is a Marketing Agency Mentor for GYDA Initiative. Gareth has spent the majority of his 24-year career in the marketing agency sector, and for 15 years was partner and CEO of a £12.5M, 175 person, integrated agency based in … [Read more...]

I have just been challenged to fill in this 5-4-3-2-1 matrix: Five interesting things about your life/CV to date Four interesting things about your work today Three outcomes of your work with current clients Two things your … [Read more...]

An immediate disclaimer - I am not part of the target audience for this book. However, I wanted to review it having worked with Antoinette. Women and power is an on-point subject right now and as I have two daughters, I was keen to see … [Read more...]

OK, I exaggerate. Throw away the 250-page business plan. Too often, too few people have any idea what the company business plan is about. Actually, too often, too few people in the board have any idea of what the company business … [Read more...]

I sit down with We Are Adam: an award-winning Recruitment Agency, who are specialists in resourcing talent for Digital, Tech, Marketing and Advertising. Together we talk about the differences between high-performing agencies and those … [Read more...]

As 2019 draws to a close, I will hark back to 1859. 160 years ago, when The Tale of Two Cities is published by Charles Dickens. The book that opens with the infamous phrase, “It was the best of times, it was the worst of times…”. It is … [Read more...]

160 years ago, 24th November 1859, Darwin published On the Origin of Species*. Let’s remind ourselves of his blockbusting new concept – it was the idea that there is a gradual evolution of species through natural selection. It was a … [Read more...]

Bringing together Digital Agency Leaders and Agency Growth Experts, the GYDA Initiative Summit is a one-day summit, working with like-minded people on your business. Brought to you by Robert Craven and the GYDA Initiative team, the … [Read more...]

Here are a few of the best pieces from GYDA Initiative in July: VIDEO: GYDA Initiative Talks - Alex Langshur A podcast with the awesome Alex Langshur, founder and co-CEO of Cardinal Path, an award-winning consultancy that leverages data … [Read more...]