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GYDA Initiative – June Content

July 15, 2019 by Robert Craven

As you know the GYDA Initiative is now the place to get all of your Digital Agency Growth Updates. Here's a few of the latest pieces that aren't to be missed!   VIDEO: GYDA Initiative Talks – Sophie Bennett Sophie Bennett is a … [Read more...]

Filed Under: Uncategorized

Agency Quotes: “We don’t do Business Development”

June 26, 2019 by Robert Craven

I pretty much spat my coffee across the room when I heard the immortal words, “We don’t do Bus Dev”. I knew I was in front of one of two types of agency: Either they were so brilliant that their work, track record, results and … [Read more...]

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Video: GYDA Initiative Talks – David Gilroy

June 24, 2019 by Robert Craven

In this GYDA Initiative Talks, Robert Craven talks to David Gilroy. David is the fearless leader of Conscious, a Bristol based agency specialising in Digital Services for legal firms. David talks candidly on: Specialising in a … [Read more...]

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Video: GYDA Initiative Talks – Dennis Yu

June 12, 2019 by Robert Craven

Get a cuppa and get comfy. This 46 minute video is a whopper! Dennis Yu is CEO of Blitz Metrics and another International heavyweight Digital Marketing Keynote speaker. Dennis is passionate about nurturing the next generation of … [Read more...]

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What can the GYDA Initiative do for your agency?

May 8, 2019 by Robert Craven

  Digital Agency owners often ask ‘what can you do for my agency?’ But they don’t always want to know the benefits (sales and profit up, typically in excess of 50% within 12 months). They often want to know what tools or programs … [Read more...]

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Video: Digital Agency Facebook Live

April 10, 2019 by Robert Craven

Have you been following the GYDA Initiative on Facebook? We've been talking everything Digital Agency Growth in a series of videos. Check some of them out below and don't forget to Like GYDA Initiative when you're next … [Read more...]

Filed Under: Uncategorized Tagged With: Accountants, digital agency, financial directors, putting your prices up, video

Differentiating your Agency

March 25, 2019 by Robert Craven

I talk a lot about differentiation and so I though I should present a list of ways you could differentiate, in no particular order, and based on a list from Hinge. So, here goes: Specialise in an industry: healthcare Specialise in … [Read more...]

Filed Under: Uncategorized Tagged With: digital agency, gyda initiative

Video: Putting Your Prices Up

February 27, 2019 by Robert Craven

In our first GYDA Initiative Facebook Live. I talk about how to put your prices up.   … [Read more...]

Filed Under: Uncategorized Tagged With: digital agency, pricing, strategy

Are You Serious When You Say People Buy Your ‘Why?’

February 20, 2019 by Robert Craven

Just been to a social media conference. Not one but three speakers in a row have (mis-)quoted Simon Sinek saying, “People don’t buy what you do, they buy why you are doing it.” Really. Really? I start to rant…. Can someone wake up and … [Read more...]

Filed Under: Uncategorized Tagged With: brand benefits, brand strategy, channel partner, digital agency

GYDA Initiative Podcast – Measuring KPIs

February 6, 2019 by Robert Craven

In this podcast I discuss how to measure KPI’s with Marcel Petitpas of Parakeeto.   Watch it on the GYDA Initiative Website: https://gydainitiative.com/podcast-measuringkpi/   … [Read more...]

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