In this video, Robert Craven discusses how to pitch to potential clients in a way that is clear and concise. Many thanks to Matt Dyment of Entourage for hosting and putting together some excellent questions. … [Read more...]
Review of Eric Ries: The Startup Way
In his earlier book, The Lean Startup, Eric Ries put forward a framework for successful startups, albeit in the world of Silicon Valley. These included building minimal viable products (“MVPs”), extensive customer-focused testing based on … [Read more...]
Sort the Number One Burning Issue Now
I am feeling increasingly alarmed at people’s basic understanding of what their business does. Or rather, their lack of understanding. I don’t mean what the business does hour by hour, but how to explain or describe the business to … [Read more...]
My Ology
I am not a great fan of finite numbered lists, Five Dysfunctions, Six Thinking Habits, Seven Habits of Highly Effective, and so on. However, trying to summarise my approach to helping businesses I found that I had created a list. A list … [Read more...]
Strategy for Life and Business
There never seem to be enough hours in the day to take care of daily business and work towards your goals, let alone your life goals! The busier you are, the more you need a compass to keep you on track. You lead and manage … [Read more...]
Freelancers
If your business is at the bottom or middle of an upwards curve, first of all BRILLIANT! Well done you! But if your balance sheets aren’t quite ready for a few new developers or SEO executives just yet, maybe freelancers could be the … [Read more...]
What Happens Next?
Sounds like a hypothetical question but it isn’t. I was at dinner with a client last week. She was NED to a company. And in comes the phone call from the hospital. The young MD has just had a massive heart attack and died. I … [Read more...]
2018: 35 Reasons to up your game
If you are a glass-empty kind of person, then I would reach for the Prozac now. The following list of external pressures (real or potential) on your agency cannot be ignored: Brexit – creating uncertainty for all business, … [Read more...]
So, Really, What is the Problem?
We’re all too keen to explain why we can’t do something. The sentence starts, “It failed because…” and you can complete the ending yourself: our people, our product, our systems, our skills, we knew it would, we felt it was wrong, they … [Read more...]
Grow Your Business by Design
Most businesses grow by accident. The owner gets up early, goes to bed late and somehow the whole thing comes together as it discovers which are the open doors to push against. Business growth by fluke (despite what the owners and … [Read more...]
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