There has been much talk of how to work in the time of Coronavirus: Several agencies are implementing a Work from Home (WFH) strategy Several are applying their Brexit Transport Gridlock Doom Policy Some are just … [Read more...]

What is it with FDs? I don’t need any sarcastic comments about Mr. Anchovy who should be a lion tamer (courtesy of Monty Python*) but why do they systematically kill meetings? What don’t they get about how they could and should be so … [Read more...]

Back in 1981 David Birch asked, “Who creates jobs?”, an article that demystified the high-growth business market. While many years have passed, it is as relevant today as it was then. Out of his work came challenges to the myths of … [Read more...]

I ask every audience I talk in front of, “What is the most important thing to measure to tell you how well your agency is doing?”. And, without fail, people always come back to me with the wrong answer! They call out ‘sales’ or … [Read more...]

For many of us the problem with our own marketing is that it just doesn’t seem to be working as well as it could. This is especially embarrassing when people see and know you as an expert digital marketing agency. Typically, agencies … [Read more...]

The Step Up debate in brief. This discussion won't go away... In a challenging, possibly recessionary situation the board's role should be limited to discussing the key issue: “How would the shareholders/owners want to balance the … [Read more...]

Over the past few years, I have been a judge for numerous national business awards and competitions: start-ups, digital, social media and growing business, fast growth, bio-tech, working with the ‘good and the great' to recognise and … [Read more...]

https://robert-craven.com/3507-2/

Sales and marketing are like teenage sex – everyone claims they are doing it... but the reality is that most aren’t doing it, and if they are doing it then they aren’t doing it very well. So, let’s get back to basics. Jack Trout … [Read more...]

*Relentless execution. Get that right and you are ahead of the game. Too many people are not awesome at relentless execution. I repeat: they are not awesome at relentless execution. (Clue: take a look in the mirror!) This post will … [Read more...]

Gareth Healey is a Marketing Agency Mentor for GYDA Initiative. Gareth has spent the majority of his 24-year career in the marketing agency sector, and for 15 years was partner and CEO of a £12.5M, 175 person, integrated agency based in … [Read more...]