A lot of digital agency owners talk to me about their experiences with non-executive directors, management and business consultants and coaches. I am afraid that their customer experience is often a little underwhelming. Typical … [Read more...]
Three Words To Change Your Entire Management Structure
As leaders, most of us are rubbish. Not totally rubbish, but we could do better. We are our own worst enemies. When we should be giving control away we seem to do the opposite and try to take it. It is as if we can’t help … [Read more...]
Do Digital Agencies Get Value from Their Consultants?
So, imagine the situation. Five budding agency entrepreneurs come together and decide to look for a new business venture. Maybe some have sold their agencies. Maybe some got stuck and simply got rid of their agencies, who … [Read more...]
Solving The Talent Conundrum
95% of agency owners I meet bemoan the whole talent piece: recruiting, training and retaining their talent. This is a major problem in an industry that prides itself on the importance of the right people in the right jobs. The key points … [Read more...]
Conversations With Agencies
Me Hi there, I‘ve got a client that I might like to refer to you. Agency Excellent. Tell me more… we love a good referral. Do you want a bung, sorry I mean some commission? Me No referral fee is required. To answer your … [Read more...]
What Digital Agencies Say
Let me share a story that I have now witnessed with almost every digital agency platform that exists… I am invited to or I run an event for the sales and marketing teams of what might be considered the Top 50 independent agencies in … [Read more...]
Robert Craven and Google Partners Digital Agencies
Over the last 24 months some agency owners have said that they would like a little more clarity about exactly what we at The Directors’ Centre have been doing with Google Partners and the digital agency ecosystem. Some four years ago I … [Read more...]
Why 6 Agencies Lose Serious Money
Here are stories I’ve heard on the grapevine this week about different agencies: Agency A is owed £16,000 as a client goes bust. Agency B’s new FD hides unpaid invoices (£34,000) in a vague attempt to cover up some basic … [Read more...]
Business Principles Taken From Improvisational Comedy
I was recently introduced to the three core principles of improv (or improvisational comedy) and they really resonated with how I do business. And my approach to life. These are too good to keep to myself. They are: Say “yes, … [Read more...]
Your So-Called Unique Strategy
A few questions about your so-called unique strategy. By definition, a unique strategy is unique. By definition, it is difficult to copy. So, what about yours? Does it actually help you to say ‘no’ to the wrong type of potential … [Read more...]
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