Here are stories I’ve heard on the grapevine this week about different agencies: Agency A is owed £16,000 as a client goes bust. Agency B’s new FD hides unpaid invoices (£34,000) in a vague attempt to cover up some basic … [Read more...]
Business Principles Taken From Improvisational Comedy
I was recently introduced to the three core principles of improv (or improvisational comedy) and they really resonated with how I do business. And my approach to life. These are too good to keep to myself. They are: Say “yes, … [Read more...]
Your So-Called Unique Strategy
A few questions about your so-called unique strategy. By definition, a unique strategy is unique. By definition, it is difficult to copy. So, what about yours? Does it actually help you to say ‘no’ to the wrong type of potential … [Read more...]
Your Predictably Boring Agency
How can I say it subtly, “Your business is boring. BORING in big capital letters.” When I compare you with your competition, your business is pretty much identical. It is an agonising, dull exercise in similarity. Similar websites … [Read more...]
What Factors Are Holding Back Your Agency Business?
In this interview Robert Craven highlights some of the barriers to creating a successful agency. Many thanks to Matt Dyment of Entourage for hosting and putting together some excellent questions. Join our network of digital agency … [Read more...]
What Things Do Good Leaders Have In Common?
In this video, Robert Craven addresses some of the qualities that good leaders possess. He also identifies certain things that good leaders tend not to do! Blaming other people for problems in the company, for example… Many thanks to … [Read more...]
The Perfect Pitch
In this video, Robert Craven discusses how to pitch to potential clients in a way that is clear and concise. Many thanks to Matt Dyment of Entourage for hosting and putting together some excellent questions. … [Read more...]
Review of Eric Ries: The Startup Way
In his earlier book, The Lean Startup, Eric Ries put forward a framework for successful startups, albeit in the world of Silicon Valley. These included building minimal viable products (“MVPs”), extensive customer-focused testing based on … [Read more...]
Sort the Number One Burning Issue Now
I am feeling increasingly alarmed at people’s basic understanding of what their business does. Or rather, their lack of understanding. I don’t mean what the business does hour by hour, but how to explain or describe the business to … [Read more...]
My Ology
I am not a great fan of finite numbered lists, Five Dysfunctions, Six Thinking Habits, Seven Habits of Highly Effective, and so on. However, trying to summarise my approach to helping businesses I found that I had created a list. A list … [Read more...]
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