Forget sourcing new clients, or bigger ones, or juggling more projects: improve the way you price your current services if you want to scale or future-proof your agency. But what does ‘improve’ mean? It’s simple: STOP HOURLY BILLING, … [Read more...]
Agency Values – A Necessity or Nice to Have?
Any agency that comes across a marketing consultant will hit the inevitable values discussion. We will ask ourselves: What are values? Why do they matter? Who cares? What are our values? How do we figure them … [Read more...]
GYDA Summit 2024
GYDA SUMMIT The Agency Growth Summit GYDA Summit combines keynotes, short TED-Talk-style presentations, deep-dive exercises and peer-learning activities. Join us for the after-party, where you can network with your peers and … [Read more...]
Learnings from Covid That We Can Use in the Current Economic Climate
Here's a list of the actions that high-performing agencies took to get through the slump caused by COVID that you can use to navigate the choppy economic waters. Be decisive. Death by a thousand cuts pleases no-one. Do … [Read more...]
Mastering the Art of Meetings: A Game-Changer for Agency Owners
Today, we're diving headfirst into the realm of meetings – those essential gatherings that can ignite your agency's success or leave you wondering if they're a complete time sink. (Feel free to share your thoughts with us!) We … [Read more...]
The Core Foundation of Persuasion – Building Trust with Your Clients
I have said several times that business is all about trust and relationships. That must surely be your starting point. So, assuming these are the foundations of your business, how do you persuade people? Blair Warren comes to the … [Read more...]
How best to utilise your team members to build trust and understanding of your business.
I have just delivered presentations at three agencies' team conferences. What was glaringly obvious to the outsider was the gap between hard-working and well-meaning management and leaders and the hard-working and well-meaning … [Read more...]
Ditch The Guesswork – Get All Over Your Agency’s Numbers
The world of digital agencies is full of myths, usually divorced from reality: “Fred sold out for 15 times EBITDA.” “Erica is making 49% net profit.” “Jo is doing £5m revenue with 22 people.” I get how these stories are … [Read more...]
The Customer is Still King: Customer Experience in 2023
'The customer is king.' Many agencies pay lip service to this mantra, but do they follow through with actions? In the words of Benjamin Franklin: "Well done is better than well said." Why? Because customer experience overtook price … [Read more...]
How Can a Mastermind Group Accelerate Your Agency Growth?
'Mastermind Group' is a phrase being bandied around so loosely that it risks losing all sense of its original meaning. What is a Mastermind Group? The phrase alludes to an alliance of some kind that meets for a specific purpose … [Read more...]
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