Did you know that we run events for our digital agency community? From Mastermind Taster Sessions to Masterclasses, Conference to Roundtables. Check out GYDA.co for all of the details and to register. Here are some of our most … [Read more...]

In 1957, engineers Alfred Fielding and Marc Chavannes stuck two plastic shower curtains together and passed them through a heat-sealing machine. They wanted to create a bubbly wallpaper to appeal to a new breed of US hipsters modernising … [Read more...]

The world of digital agencies is full of myths, usually divorced from reality: “Fred sold out for 15 times EBITDA.” “Erica is making 49% net profit.”  “Jo is doing £5m revenue with 22 people.” I get how these … [Read more...]

I have said several times that business is all about trust and relationships. That must surely be your starting point. So, assuming these are the foundations of your business, how do you persuade people? Blair Warren comes to the rescue … [Read more...]

Here's a checklist to find niches and opportunities to be proactive in getting your pipeline moving. You can look at new customers and markets You can look at developing or changing your product or service You can … [Read more...]

'Mastermind Group' is a phrase being bandied around so loosely that it risks losing all sense of its original meaning. What is a Mastermind Group? The phrase alludes to an alliance of some kind that meets for a specific purpose - … [Read more...]

Forget sourcing new clients, or bigger ones, or juggling more projects: improve the way you price your current services if you want to scale or future-proof your agency. But what does ‘improve’ mean? It’s simple: STOP HOURLY BILLING, … [Read more...]

Any agency that comes across a marketing consultant will hit the inevitable values discussion. We will ask ourselves: What are values? Why do they matter? Who cares? What are our values? How do we figure them … [Read more...]

GYDA SUMMIT The Agency Growth Summit GYDA Summit combines keynotes, short TED-Talk-style presentations, deep-dive exercises and peer-learning activities. Join us for the after-party, where you can network with your peers and … [Read more...]

Here's a list of the actions that high-performing agencies took to get through the slump caused by COVID that you can use to navigate the choppy economic waters.   Be decisive. Death by a thousand cuts pleases no-one. Do … [Read more...]