Robert has written and co-written more than ten books on marketing and strategy.
Bright Marketing, Customer Is King and Kick-Start Your Business are all business best-sellers and have been acted upon by thousands of growing businesses. Sir Richard Branson wrote two of the forewords!
Grow Your Digital Agency
Free from business nonsense and to the point, this book offers you tools, tips and techniques to answer the basic questions:
• Where are you now?
• Where are you going?
• How are you going to get there?
Based on working with successful marketing and digital agencies, Grow Your Digital Agency gets to the heart of what it takes to create a sustainable and profitable digital agency. You will come away knowing how to:
• Create a profitable, deliverable strategy for the agency
• Identify and win better clients
• Lead the team you work with
• Run the business you’ve always wanted to run
“This book provides a framework for all agencies wanting to grow their business, in an easily digestible format.”– Raja Saggi, Head of B2B Marketing, Google UK
Price – £12.99
Customer Is King
This practical hands-on book is for anyone running a business, or for professional marketers who have found that their methods don’t work anymore.
With the fast, proven techniques in this book, you look at your business through your customer’s eyes, understanding what they really want and, ultimately get them to buy more from you – and to buy again and again.
The case studies, checklists, worksheets and ‘frequently asked questions’ in the book give you a clearer understanding of what you are trying to do, and why and how you are going to do it.
‘In Customer Is King, Robert Craven says that your ‘whole business hinges on what your customer gets from you’. I agree wholeheartedly…’ Sir Richard Branson
Price – £10.99
Grow Your Service Firm
Are you an ‘Independent Professional’ or ‘Professional Service Firm’?
Grow Your Service Firm shows you a simple way to improve your sales and profits; secure a reliable ‘sales funnel’ of leads coming to you rather than you seeking them out. This system avoids the miseries of futile cold calls and gets targets to start coming to you.
Price – £12.99
Based on a series of award-winning workshops, Bright Marketing reveals that in a world where much is the same, your business needs to be a bit different in order to stand out from the crowd.
This revolutionary book shows you how you can apply simple, practical changes to your business to ensure its success!
This book will prove indispensable whatever your business size – whether you trade locally, regionally, nationally or internationally, Bright Marketing will provide you with the know-how in order to position your businesses leaps ahead of the competition.
“Unlike most business books, this one is a relatively quick and easy read… it synthesises what most academics manage to make complex into easily digestible chunks of learning… – Professor Malcolm McDonald
Price – £10.99
Kick-Start Your Business
This book is aimed at helping owner-managers and business advisers to maximise business potential. The emphasis is on practicality.
You won’t find irrelevant management school theories here – just dozens of practical ways to turbocharge any business.
The case studies, worksheets and practical exercises in the book help you to take the pain out of business planning and increase your profitability. You’ll find out how to identify your company’s strengths and weaknesses and assess its potential. You’ll learn the secret obsessions of successful entrepreneurs.
‘Robert Craven’s Kick-Start Your Business covers an essential part of running a business… which will turn your business into a powerhouse by recovering some of the passion and nimbleness… to make your business more effective and more profitable… the business in question often needs a boost – a kick-start to greater success in the future.’ Sir Richard Branson
Price – £9.50
Beat the Credit Crunch
The aim of this book is simple – to show you how to trade your way out of the credit crunch; to make money and get on with your life
Price – £10.00
The Start Up Essays
A collection of practical blogs and articles that are especially relevant for the young start-up business…. Price – £10.00
Other Book Contributions
• Business Gurus -3 chapters by Robert Craven • How To Communicate Successfully -by Christine Searancke – Foreword by Robert Craven • 20/20 Insight -by Rachel Thackeray – Series Editor: Robert Craven • Doing The Business -by David Hall – Series Editor: Robert Craven • The Bottom Line -by Paul Barrow – Series Editor: Robert Craven • Do Something Different -by Jurgen Wolf – Series Editor: Robert Craven • It’s Not About Size -by Paul Dickinson – Series Editor: Robert Craven • The Best Laid Plans -by Paul Barrow – Series Editor: Robert Craven • PR Power -by Amanda Barry – Series Editor: Robert Craven If you would like to speak to Robert with regards to any co-writing, please contact Tricia at Tricia@robert-craven.com